Marketing

In the marketing section you can create mailing lists of your customers e.g. when you want to send an advertising letter to them. When you create mailing list for example all of your customers you can choose either active photo events or also the closed ones (3 + months has gone from publishing the event).
 

Next create a marketing campaign (picture and text) that you can send to the mailing list you just made e.g. Mothers day is coming. Order photo presents before xx date to surprise her.
 

Discount section you can define discount codes for your clients to have either per cent or euro discount from their photos or delivery fees.